Exhibitor Survey
To assist our exhibitors in maximizing their business opportunities at our annual conference, ProLiteracy Worldwide asks that you complete the following survey.
To encourage your participation, we will enter you in a random drawing for a free 8� x 8� booth for the 2007 ProLiteracy Worldwide Conference in Alexandria, Virginia. Please provide your e-mail address to be included in the drawing:
1. I have exhibited at ProLiteracy's annual conference since 2002 Yes, I have exhibited at all conference since 2002 No, I have not exhibited at any conference since 2002 I exhibited once or twice, but not at all of them
2. If you have exhibited at all conferences, what are your primary reasons for exhibiting? (Check all that apply) I know I can make sales at this conference I know I can make contacts that will lead to sales after conference Conference gives me an opportunity to demonstrate my company's new products/services to decision-makers in the adult literacy field My company must be represented at this conference because our competition is there Other (please explain)
3. If you have not exhibited at any ProLiteracy conference since 2002, why not? My company's products/service would not be of value to people who attend this conference People who attend this conference do not have the money to spend on my company's products/services The people who attend this conference are not the people in their agencies who make decisions about product/service purchases The cost of exhibiting at this conference is too expensive for the return I receive on my investment Other (please explain)
4. If you exhibited in the past but have not exhibited recently, why not? I found that the people who attend this conference do not have the money to spend on my company's products/services The people who attend this conference are not the people in their agencies who make decisions about product/service purchases The cost of exhibiting at this conference is too expensive for the return I receive on my investment Other (please explain)
A single booth at ProLiteracy's annual conference measures 8' x 8'. The $550 price includes pipe and drape, one 6' skirted table, two chairs, one wastebasket, one identification sign, a listing in the conference program, and one conference registration allowing access to all workshops and three meals.
The Exhibit Hall for 2006 is open Wednesday evening 6:30 p.m. to 8:00 p.m. and Thursday from 7:30 a.m. to 4:30 p.m.
5. The cost of exhibiting at the ProLiteracy conference, and what is included in the cost, is reasonable to me It is less costly than what is charged and included at similar-sized conferences It is comparable to what is charged and included at similar-sized conferences It is more than what is charged and included at similar-sized conferences It is too high a fee for the amount of time the exhibit hall is open Other (please explain)
6. Having a conference registration so I can attend workshops is of great value to me as an exhibitor I always attend workshops at the conferences where I exhibit because it is helpful to me to know what my customers are learning I never attend conference workshops; I learn what I need to about the professional development interests of my customers through the conference program or other resources I am too busy to leave my booth in the exhibit hall to attend conference workshops Other (please explain)
7. It is of great value to me as an exhibitor to have three meals included in my conference registration fee Yes, I always eat with the conference attendees; it gives me an additional opportunity to network No, I never have time to eat the meals at the conference
8. Encouraging conference attendees to visit the exhibit hall is very important; I would be willing to do one or more of the following to encourage exhibit hall attendance (Check all that apply) Advertise ProLiteracy's conference on my Web site and announce my company's product/service will be exhibiting there Underwrite the printing of a flyer advertising conference and its mailing Contribute a door prize for a drawing among exhibit hall visitors Sponsor the exhibit hall opening reception Sponsor the morning coffee break at the exhibit hall Sponsor the box lunch at the exhibit hall Other (please explain)
Please rate the following questions on a scale of 1 to 10, with 1 representing Strongly Disagree and 10 representing Strongly Agree
9. The exhibit hall at ProLiteracy's conference is open long enough for the exhibit fee that is charged
10. I would like the exhibit hall at ProLiteracy's conference to remain open longer
11. I receive a good return on my investment when I exhibit at ProLiteracy's annual conference
ProLiteracy holds an opening night reception in the Exhibit Hall, provides morning coffee for conference attendees in the exhibit hall, and makes available a box lunch for purchase in the Exhibit Hall to encourage conference attendees to visit booths.
12. ProLiteracy does a very good job of encouraging conference attendees to visit the conference exhibit hall
13. Receiving a conference attendee list is a factor in my decision to exhibit at a conference
14. I am more likely to exhibit at a conference if I can submit a proposal to present a workshop about my product/service
15. Having a conference registration that allows me to attend workshops included in my exhibitor fee is a factor in my decision to exhibit at a conference
16. Having conference meal events included in my exhibitor fee is a factor in my decision to exhibit at a conference
17. If meals were not included in my exhibitor fee, I would be willing to pay for any conference meal events I choose to attend
18. I would be willing to pay a higher exhibitor fee for a booth that is located at the entrance of the exhibit hall
19. I would be willing to pay a higher exhibitor fee for a corner booth
20. I believe the exhibit hall should remain open throughout the run of ProLiteracy's conference (usually 3 full days)
Please answer the following questions True or False
21. I believe the majority of adult literacy practitioners attending ProLiteracy's conference are from community-based literacy organizations (CBOs) that use volunteers to provide instruction True False
22. I believe that purchasing professional development goods/services is not a high priority for ProLiteracy conferees True False
23. I believe that community-based literacy organizations do not have the budgets to purchase goods/services True False
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