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2000 was the second year that the Yellow Pages Publisher�s Association (YPPA) took to the road on
behalf of Literacy Volunteers of
America, Inc. (LVA). The
GET AN IDEA
tour went to cities across the country looking for good
ideas, raising literacy awareness, and recruiting volunteers.
Ideas, you say? Why ideas? Because the Yellow Pages
industry wants you to GET AN IDEA from their
products -- find a new restaurant, discover alternative
gifts, obtain literacy assistance, or become a literacy volunteer. It's all in there.
In addition to great ideas, YPPA has given over $12 million of free advertising to LVA in Yellow Pages around the country. Thanks to YPPA, to get an idea about literacy, all you have to do is open your local
Yellow Pages.
From Los Angeles to Washington D.C., with 20 stops in
between, YPPA committed summer 2000 to help people
learn about LVA and the state of literacy in the U.S. by sending the Get an Idea van and Mr. Bright Idea to communities like yours.
YPPA traveled the country to remind people that
there are more than 44 million adults in the United States
who can't read and that LVA is doing something about it.
If you think that people with low-level literacy skills
don�t live in your community, then you are wrong.
For further information about the Yellow Pages Publisher's Association, please visit their website at
http://www.yppa.org. For more information on the 2000 GET
AN IDEA America Tour, visit http://www.getanidea.com.
For more information on the GET AN IDEA tour or to sponsor an LVA program, please contact:
Tracy Carman
(315) 472-0001 ext 374
[email protected]
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